BOULDER - Giveo Inc. launched its online charitable giving platform Tuesday in an effort to make donating more social.

The Boulder-based company, founded by Ed Messman, former chief financial officer of Boulder-based HiveLive Inc. before it was acquired in September, uses crowd-sourcing to engage new audiences that aren't impacted by traditional donation drives or charitable organizations.

"Giveo is designed to use the power of social giving to help corporations, foundations and nonprofits have greater impact and reach this new generation of donors," Messman said in a statement.

Giveo's platform consists of CrowdGiver and GiveoCharity, both of which use crowd sourcing - a way to engage an organization's audience and make it easier for the audience to give input.

CrowdGiver, designed for corporations and foundations, uses crowd-sourcing to let people post charitable ideas or vote on charities that the company or organization should support.

GiveoCharity, designed for nonprofits, helps groups congregate donors and lets the donors have a bigger say in how and where their money is spent.

HiveLive was acquired by Bozeman, Mont.-based RightNow Technologies Inc. for $6 million.