BOULDER - Andrew Hyde and Matt Emmi, two Boulder-based entrepreneurs, have launched a new T-shirt company called Venture Capital Wear.

The company sells $100 T-shirts with slogans geared toward venture capitalists.

All retail is done via Venture Capital Wear's Web site, www.vcwear.com. Slogans include: "Sure, I'll fund you. What's your sign," "Hedge Fund Managers are Big Meanies," and "My Ham Sandwich Has a Better Shot at Market Share."

That company prints and produces the T-shirts through Eurotrashapparel.com, a Boulder-based T-shirt printing company. It already has sold eight $100 T-shirts to venture capitalists.

Hyde and Emmi came up with the idea at a StartupWeekend in Indiana. StartupWeekend is a concept, created by Hyde, where a group of entrepreneurs get together and start a company in a weekend. Hyde and Emmi took the idea a step further and had a "Startup Plane Ride," according to Emmi, where the two entrepreneurs came up with the T-shirt company idea on the plane ride from Indiana to Denver.

"We started joking around, and we launched the company and came up with the T-shirt designs all during the two-hour plane ride," Emmi said. "We did it, and we just launched it because it's funny, but now a lot of people want the shirts."

The $100 per shirt price is because of "VC pricing," according to Emmi. The company itself is for sale and can be purchased for $100,000 on the Web site.

"We figured they are going to spend $100 or $500, it doesn't matter to them." Emmi said.

The company is offering "friends" in the entrepreneurial community a 75 percent discount on the shirts.