Aging in place
They want their parents to have the same advantage.
To make that happen, it's necessary to live in an environment that makes living safe and accessible as well as to be healthy, according to Kellie Hudson, owner of Hudson Integrative Health + Home LLC.
The Centers for Disease Control and Prevention defines the ability to live in one's own home safely, independently and comfortably regardless of age, income or ability level as "aging in place."
Hudson Integrative Health + Home focuses on making that option possible.
"People want to be treated at home and to remain connected to their families as well as to their communities," said Kenna Quiller, business development vice president for Hudson Integrative.
"If people take care of their health and watch their nutrition but have a lot of falls, it's not productive," she said. "Likewise, homes can be made safe, but if people aren't healthy there's no integrative link."
Putting safety and health under the same roof helps keep people on their own — a desire that the aging population rates high on the list of what to do next.
It's so high, in fact, that according to a study done by Prince Market Research and commissioned by Clarity and The EAR Foundation, senior citizens fear moving into a nursing home and losing their independence more than they fear death.
The research showed that 89 percent of those seniors aim to grow older without having to move from their homes and that more than half of them — 53 percent — are concerned about their ability to do so.
A majority of the group's children fear that their parents would be mistreated in nursing homes and that the move would dramatically affect their joy in living.
Hudson Integrative Health + Home offers three specific programs that are intended to help meet everyone's wishes: ilive, ilearn and iadapt.
"Ilive focuses on proactive wellness care that looks at a person's overall health and function ability," Hudson said.
After assessing the gait and functional aspects of how clients move, the fitness-program section of ilive focuses on developing their core strength and balance.
Other aspects of ilive include spotlights on nutrition and additional services such as massage.
Ilearn helps clients stay up to date on how to enhance their healthiness through things such as links to exercises, nutrition information and life balance ideas through the Hudson Integrative website.
"Educating that population on using technology is a big piece of it," Hudson said.
Iadapt focuses on home safety, adaptability and maintenance services.
"People might call saying they're feeling unsafe in their bathrooms and need grab bars, or maybe they want to move their master bedrooms to level one," said Hudson, as examples of what iadapt would help with.
Features of iadapt include an assessment that evaluates the safety and adaptability of a home as well as the option of adding seasonal maintenance or general maintenance to the package.
Hudson is a certified aging-in-place specialist. The CAPS program teaches the technical, business-management and customer-service skills around home modifications for the aging in place.
As co-owner of Hudson Construction, a home building business since 1947, Hudson uses that company's expertise when it comes to modifying homes. Hudson Integrative Health + Home shares office space with Hudson Construction in Boulder, although it is a separate company.
Hudson launched the new company in January with $150,000 in personal funding.
Costs for services range from $50 to $75 an hour to the starting rate of $376 for seasonal maintenance for the year. The Safety, Adaptability and Modification, or SAM, assessment starts at $165, based on the square footage of a home.
Hudson Integrative Health + Home is building its customer base and projects 150 clients by 2015 in idapt and 135 in ilive and ilearn.
"By next year we expect to be in the million-dollar range," Hudson said. "By 2014 we project $1.375 million and by 2015 $1.875 million."
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