SurveyGizmo, ReadyTalk form partnership
The partnership will let clients receive more useful feedback when they conduct webinars, according to a release issued Thursday by ReadyTalk. The service will be named SurveyGizmo for ReadyTalk and be available for free to SurveyGizmo and ReadyTalk clients.
Marketing teams can use the surveys to determine which webinar users are promising leads for potential sales, and human resources can develop quizzes to improve training and certification programs.
"The ability to use an initial survey to uncover critical business needs and then deliver tailored messages early in the sales process gives a salesperson a significant advantage," SurveyGizmo survey architect Robb Novak said in the release. "Additionally, there is an opportunity to save time by engaging prospects with a recorded demo rather than setting an appointment."
SurveyGizmo is a trade name of Widgix LLC. ReadyTalk is a trade name of Ecovate Inc.
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