BOULDER - Your iPhone will be cuddlier, your house will get smarter and your next hotel suite will be less expensive and nicer if the entrepreneurs from the latest TechStars class hit it big.

Entrepreneurs from 11 startups had their moment in the spotlight Thursday, as they unveiled their plans to investors and the public at TechStars Boulder's 2012 Demo Day.

This year featured a diverse lineup of companies looking to do everything from create smart toys to bring consignment shops into the 21st century.

Among the standouts is Ubooly. The company is making a wooly, orange stuffed animal that becomes "the world's smartest toy" when an iPhone is inserted into it, co-founder and chief executive Carly Gloge said. Children and adults will be able to download games and educational material for Ubooly, and it should be on store shelves next spring, Gloge said.

The demo day was the culmination of the three months the entrepreneurs spent at TechStars. The entrepreneurs refined their business plans, met with potential investors and talked with mentors from Boulder's bourgeoning entrepreneurial community.

More than 1,200 companies applied to take part in the startup accelerator, TechStars Boulder director Nicole Glaros said.

More than 500 potential investors and members of community packed the Boulder Theatre for the event.

Other companies participating in TechStars Boulder's class of 2012, their founders and their specialty:

27 Perry: Kelly James and Joonas Bergius, a marketplace of selected items from consignment stores across the nation.

Birdbox: Ben Nunez and Kevin Cawley, all a person's photos and videos in one place, organized, searchable and archived.

DealAngel: Roman Peskin, Bob Rogers and Oleg Zaidnek, using pricing analytics to find hotels selling below what they should be.

DigitalOcean: Ben and Moisey Uretsky, Jeff Carr and Alec Hartman, simplified cloud hosting.

Mobiplug: Jeff Mathews, Lee Taylor and Mike Soucie, home automation through a gateway, cloud intelligence and smartphones.

PivotDesk: David Mandell, Kelly Taylor and Jason Lewis, office-sharing marketplace.

Rollsale: Brian Moore, Mike Nichols and Chris DeGroat, lets dealers compete for purchase of a consumer's used car.

Roximity: Daniel Newman, Austin Gayer, Joe Mease, Dustin Candland and Thad McDowell, personalized offers and alerts delivered to a consumer's car or phone based on location and purchase history.

SalesLoft: Kyle Porter, Chris Beauregard, Jon Birdsong and Todd Wilson, provides sales reps with industry-specific comprehensive news, information and alerts.

VerbalizeIt: Ryan Frankel and Kunal Sarda, delivers real-time phone- and browser-based access to human translators.