JAX to open second Lafayette retail store
The second location will be called JAX Ranch and Home, a 40,000-square-foot store at 400 W. South Boulder Road. It will carry a selection of hardware, work and western wear, and equine, pet and agricultural products.
Moving these products out of the existing 33,000-square-foot JAX Outdoor Gear store north of the intersection of U.S. Highway 287 and South Boulder Road will make way for JAX's core offering of outdoor clothing, footwear, camping, hunting, fishing and military surplus to be enhanced.
JAX expects to close on the property later this month in a bank sale, according to a JAX spokeswoman. The property, previously owned by Willow River Markets LLLP, was foreclosed on in February with an outstanding principal balance of debt of about $2.6 million owed to U.S. Bank National Association. The loan was originated in July 2004 by Heritage Bank, according to Boulder County records. The building previously was occupied by Flatirons Community Church.
According to company officials, the expansion will allow for a broader product selection to better serve the local community and strengthen the draw of JAX to the Boulder and north Denver markets.
JAX Mercantile was established in 1953 in Fort Collins and now has its headquarters in Bellvue, Colorado. It has two stores in Fort Collins, one selling outdoor gear and the other selling ranch and home products. It has one store in Loveland that carries outdoor gear and ranch and home products, and one store in Ames, Iowa, that carries outdoor gear.
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