Retail popcorn chain hails 70th 'pop-rietor'
Last Updated: 15:11 October 9, 2012
A franchise group opened a kiosk at The Galleria at White Plains Mall in White Plains, New York, and has expansion plans to open nine additional units throughout the East Coast.
Doc Popcorn offers fresh-popped, all-natural flavored popcorn. It pops its whole-grain non-GMO kernels in 100 percent corn oil and offers a wide variety of distinctive flavors such as "sinfully cinnamon" and "hoppin' jalapeno" made from blends of natural ingredients. Franchise models include the PopShop, PopKiosk and Mobile PopCart.
As most retailers were feeling the strain of the recession, Doc Popcorn experienced steady growth. The brand signed more than 80 franchise agreements in 30 states and the District of Columbia which, when fully developed, will represent more than 300 locations.
From 2009 to 2012, the company's cumulative growth will be 5,341 percent, according to chief executive and co-founder Rob Israel, who started the company with his wife, Renee.
"Our growth is more than a hot streak, it has become a solid trend," Israel said. "We've had several back-to-back banner years, which show that both consumers and franchisees are caring more and more about the quality of product they eat and represent."
The company calls its franchise owners "pop-rietors" and features a "Pop-It-Forward" program, in which retail locations give away a fresh-popped bag of Doc Popcorn each week to someone "in need."
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