Ball provides ‘Royal’ package for Oskar Blues’ pale ale
Oskar Blues will fill the supersized can with its signature brew, Dale’s Pale Ale.
“2012 marks the 10th anniversary of the debut of Dale’s Pale Ale as the first craft beer available in recyclable aluminum cans in North America,” said Chad Melis, marketing director for Oskar Blues Brewery.
“We wanted to go big with our anniversary celebration and launching Dale’s in Ball’s new Royal Pint size is another first for Oskar Blues.”
The Dale’s Pale Ale Royal Pint initially will feature special-edition graphics and will later be available with the same signature graphics as the Dale’s Pale Ale 12-ounce aluminum can.
Ball (NYSE: BLL), is the only can manufacturer in North America to make the Royal Pint, which is approximately the height of a 24-ounce can and the diameter of a 16-ounce can. Oskar Blues is the first brewer in North America — craft or otherwise — to package beer in the sleek-looking can.
“The 568-millileter (19.2-ounce) can offers our North American customers a new option to differentiate their brands and appeal to consumers,” said Robert M. Miles, senior vice president for sales in Ball’s metal beverage packaging division for the Americas. “Can size is an important element of branding, and it is fitting that Oskar Blues is commemorating this special anniversary in a can size that is new to North America.”
Founded by Dale Katechis in 1997 as a brew pub and grill, Oskar Blues Brewery launched its craft-brewed beer canning operations in 2002 in Lyons. Oskar Blues was the first American craft brewery to can its beer.
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