Lucky's pledges to buy from local farms
Last Updated: 15:04 August 16, 2013
The 10% Pledge is an initiative of Local Food Shift Group, a Boulder-based nonprofit that seeks to localize the food supply of the Front Range.
Individuals and businesses are encouraged to commit up to 10 percent of their food budget to locally grown and produced foods, and to estimate weekly dollars spent on local foods. Totals are tracked online by the nonprofit. More than $9 million has been shifted to the local food economy during the past 18 months, according to the nonprofit.
Lucky's Market is the first grocer in the Front Range to commit to sourcing 10 percent of its inventory from local growers and producers.
"This is a formalized way to declare what we do with our actions everyday," said Tim Overlie, chief operating officer for Lucky's Markets. "We know that local food is good for our community, and if we pledge, then other individuals and larger institutions will be inspired to do the same."
Bo Sharon, founder and owner of Lucky's Markets, began sourcing locally before it was a trend. Because it was a small-scale operation, Lucky's had more flexibility and the ability to create close relationships with local growers, such as Isabelle Farms, Fresh Herb Co, Full Circle Farms and Ollin Farms.
Earlier this year, Lucky's partnered with The Farmer Cultivation Center in Niwot to grow produce that is used in the prepared foods section and at the Boulder café, and also sold in-store. Lucky's is growing herbs and vegetables on a one-quarter acre plot. Depending on the project's success, Lucky's may expand to a one-half acre plot in 2014.
Lucky's opened a store in Longmont this week and has plans to expand to the Midwest with six stores in the next few years.
For more information on Local Food Shift and the 10% Pledge, go to http://LocalFoodShift.com.
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