Zeal to sell biodegradable sunglasses
Last Updated: 18:47 August 23, 2013
Boulder-based Zeal partnered with the Mazzucchelli company in Italy to create the Ace sunglasses, which will sell for $169.
The sunglasses' frames are made from M49 bioplastic from the Mazzucchelli printing company. The plant-based e-llume lenses come from Zeal. The lenses use a plant-based bonding agent instead of the industry's customary petroleum-based bonding agents. The cotton for the M49 bioplastic - a cellulose acetate - is grown in the United States, Zeal said in a press release.
"It's so exciting to think about how the brand can transform at retail around a product that has this type of ecological story behind it," Joe Prebich, Zeal's director of marketing, said in the release.
Zeal designs the sunglasses in Boulder. The company sells sunglasses at more than 20 locations along the Front Range, at stores around the United States, and in 1,000 retail locations in Europe, Canada and Australia, through parent company Maui Jim Inc. in Peoria, Illinois.
Zeal is known for making sunglass frames made with a plant-based resin material, as well as for its ski goggles, which feature GPS information displayed inside the lenses. The company was bought by Maui Jim in 2011 for an undisclosed sum.
Zeal in 2012 said that it had 13 employees working on marketing, sales and design from a headquarters office at 1230 Spruce St. in Boulder. Maui Jim is privately held and does not release revenue figures.
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