Startup, city team to encourage reuse
Last Updated: 16:51 September 9, 2013
Boulder-based Beeco Corp.’s “Brought it Boulder Rewards” program will roll out at 4 p.m. Thursday, Sept. 12, when the Boulder Chamber hosts a ribbon-cutting for the startup company at Peet’s Coffee & Tea in the Twenty Ninth Street shopping district at 1695 29th St., Suite 1260.
Beeco is partnering with the city’s Local Environmental Action Division to launch the program. Income is expected to be generated through retail store participation of $20 per month or $200 per year, said Leslie Weise, president of Beeco Corp.
Consumers can sign up for free accounts online to be eligible for rewards, according to the company website. Rewards include things such as free drinks and gift cards, based on how many points customers can generate from buying goods at member companies, according to the website. Angel funding and member revenues currently fund the program, Weise said.
Beeco aims to offer a market-based alternative to city regulations on things such as plastic bag use, Weise said. Customers at grocery stores pay 10 cents per bag in a program to encourage re-usable bags in Boulder, for example, she said. Takeout containers also will be targeted, she said.
“If the program is successful, there will be less regulation on those items,” Weise said. “Our program is intended to make reuse cool.”
The Peet’s event includes samples of Peet’s coffee and tea, giveaways and a live musical performance by Diane Dandeneau. Participating businesses include Peet’s, The Bakery at the University of Colorado at Boulder, prAna, Gaiam Living, Caffé Sole, Lolita’s Market and Deli, Table Mesa Hardware, Rockin’ Betty’s Thrift Store, and other local businesses.
For more details about the program, visit BroughtItBoulder.com.
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