DENVER - Re/Max Holdings Inc. said Thursday it launched an initial public offering worth up to $214 million.

The Denver-based real estate company said it would offer 10 million shares of stock for a price of $19 to $21. The company plans to use proceeds to buy back regional Re/Max franchise rights in certain markets, according to a press release. The company said it also planned to repurchase ownership stakes from existing shareholders.

In Boulder, Re/Max of Boulder Inc. at 2425 Canyon Blvd. was the largest residential real estate brokerage in the country by sales volume in 2012, reporting $695 million in sales. Re/Max of Boulder opened a second office at 1320 Pearl St. in April, which operates together with the Canyon Boulevard location but is considered a separate franchise.

Re/Max of Boulder co-owner Tom Kalinski was not immediately available for comment about how the IPO might affect the two offices it Boulder, which have 105 licensed agents.

Re/Max has several other office franchises in Boulder and Broomfield countiesl.

Re/Max plans to trade its stock on the New York Stock Exchange under the ticker symbol RMAX. The company originally said the offering was expected to raise $100 million. High interest in the stock offering, apparently driven by recovery in the real estate market, raised estimates on the potential price per share of stock.

Re/Max has more than 90,000 agents operating in more than 90 countries, according to a press release.