N.Y.-firm buys Leisure Trends in Boulder
Last Updated: 16:37 October 15, 2013
Financial terms of the sale were not immediately available.
The company will be renamed Leisure Trends, an NPD Group company. It will remain in Boulder and will serve as the headquarters for NPD's sports business, according to Leslie Singer, an NPD spokeswoman. Singer declined to discuss Leisure Trends' current or future employee count, other than to say that the company may add or subtract employees as needed in the future to "integrate the business."
The two companies collect sales data from more than 26,000 retailers in sporting goods, department stores and others, according to a press release. In addition, Leisure Trends conducts an online consumer group panel in which more than 2 million people participate in surveys.
The sale is expected to close Oct. 31, according to the press release. NPD Group is based in Port Washington, New York.
Following the acquisition, Jim Kelley will serve as president of Leisure Trends. He previously was Leisure Trends' vice president and chief operating officer, according to the press release.
Kelley will work with Mike Kuhl, president of NPD's sports practice, on integration plans, according to the press release. Former Leisure Trends president Charlie Cooper will remain at the company through the end of the year.
The NPD Group purchase does not include Leisure Trends' customer relationship management business, which will be spun off into a separate company called Ascent CRM, according to the press release. Ascent CRM will continue to service Leisure Trends' existing customer relationship management clients.
Leisure Trends Group started in 1989 and has more than 200 clients in the sports, recreation, hospitality, travel and entertainment industries. Outdoor retail companies such as Kelty Inc., an outdoor brand owned by American Recreation Products Inc. in Boulder, Columbia Sportswear Co. (Nasdaq: COLM) near Beaverton, Oregon, and K2 Sports in Seattle are Leisure Trends clients.
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