Connect for slackers, Colorado?
How about proper grammar? Or ideas about marketing to Colorado's healthy young people?
Two nonprofits unrelated to the state health-care exchange – ProgressNow Colorado and Colorado Consumer Health Initiative – have launched a privately funded marketing push that mimics the classic "Got Milk?" campaign with a millennial-focused dose of absurd advertisements.
The campaign, with its tagline "Do You Got Insurance?" is meant to motivate young adults to purchase coverage from Connect for Health Colorado, the state's insurance exchange.
"Got Insurance?" has dwarfed the Connect for Health campaign, at least in terms of controversy, with its depiction of a young woman eager to get her male friend "between the covers" or a young man perched atop a beer keg with no recollection of how he got there.
Will it work? Judge for yourself at doyougotinsurance.com.
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