LONGMONT - Visit Longmont's new executive director Nancy Rezac wants to create a signature event to draw visitors to the community.

Rezac, a 23-year Longmont resident, said she plans to meet with a variety of business leaders in January to come up with ideas for the new event. Visit Longmont would pay for the new event through its existing annual budget and through sponsorships, she said. Rezac started her new job on Wednesday, Dec. 4.

"I have a lot of contacts that I have established in the business community, and I'm anxious to get moving on this," Rezac said. "I'm very excited to be in this position."

Visit Longmont is funded through the city of Longmont's 2 percent lodging tax on hotels, motels and bed and breakfasts. In 2012, the city collected $283,947 in total lodging tax revenue, some of which went to make tourism grants separate from the Visit Longmont budget. Rezac referred budget questions to board president Anne Schmid. Schmid did not return a call for comment before the Boulder County Business Report's mid-day deadline.

Rezac most recently was the general manager for the Orchard Town Center shopping district in Westminster. While her starting salary was not immediately made public, former executive director Joe Ward made $70,000 annually.

Rezac previously was the marketing director and general manager at Twin Peaks Mall for five years and the marketing director at the former Crossroads Mall in Boulder for 12 years. She has served on the board of the Longmont Chamber of Commerce and was one of Visit Longmont's directors in 2006.

Ward resigned from the job in September, less than two years after accepting it in December 2011. Under his leadership, the marketing group's name changed to Visit Longmont from the Longmont Area Visitors Association, and it launched a new website, visitlongmont.org.