BOULDER - The city of Boulder this week approved up to $60,000 in rebates for sales and use taxes and permit-related fees for Anthem Branding LLC.

Anthem - an advertising, design and merchandise agency based at 1000 North St. - is building a new headquarters at 2617 Broadway with the intent of moving in next spring.

The city's flexible rebate program is a business incentive that covers a wide range of fees, equipment and construction tax uses. Once the city has approved a specific package, the company is eligible for the rebate once it has made its investment and paid taxes or fees to the city.

The rebates approved for Anthem will help the company defray some of the cost of its new building. Founded in 2006, Anthem anticipates expanding from 25 employees to 45 once in its new location.

"The city is very pleased that Anthem Branding has chosen to expand in Boulder and build a new, contemporary building on Broadway," city manager Jane Brautigam said. "Anthem Branding is one of Boulder's many creative industry companies that add to the vitality of our community."

Anthem's flexible rebate application is the second approved by Boulder this year. The city's 2013 budget includes $350,000 in funding for the program.