BOULDER - Rudi's Organic Bakery Inc. has been approved to receive up to $50,000 in rebates for sales and use taxes, and permit-related fees, through the city of Boulder's flexible rebate program.

Companies must choose from social, community and environmental sustainability guidelines when applying for rebates in the city program. Rudi's donates bread to two charities in the region and sells scrap raw materials such as animal feed - two sustainability measures that helped it meet minimum rebate requirements, according to a press statement from the city.

"Rudi's is the heart of the Boulder natural and organic products industry," said Jane Brautigam, Boulder's city manager. "Boulder is very pleased that the company is expanding its space and product line in its hometown."

The bread company has been "growing like crazy," said Doug Radi, senior vice president of marketing and sales for Rudi's. The company added a gluten-free bakery and about 30 employees in early 2013. Rudi's has grown 20 percent per year in the last four years, he said. The company has 260 employees and plans to add new jobs as needed in 2014, he said.

"Consumers are looking to eat healthier every day, and we're happy to participate in that," Radi said.

Boulder's flexible rebate program is a piece of its economic vitality program to benefit businesses. Through the program, the city manager can consider specific incentive packages for companies who apply, including sales- and use-tax and government fee rebates. Companies are eligible for the rebates after they have made investments and paid the relevant taxes or fees to the city.

The city's approved 2013 budget included $350,000 in funding for flexible tax and fee rebates for primary employers, according to the press statement. Primary employers are ones whose goods or services are sold elsewhere, bringing new money into the community.

Rudi's was founded in 1976 in Boulder and is located at 3300 Walnut St.