BOULDER - Blue Sage Advisory LLC opened recently in Boulder as a financial advisory firm with plans to raise capital for food companies, socially conscious companies and real estate developments.

Boulderite David Link formed the new firm with business partner Ken Greer, Bob Sutherland, who is the general partner and owner of Sutherland Lumber Co., and John Maggio, a co-founder of Boulder Canyon Potato Chips.

Link is a founder of Greenmont Capital Partners, a Boulder-based investment fund that has investments in Door to Door Organics Inc. in Louisville and Madhava Natural Sweeteners in Lyons.

Blue Sage has an office at 3390 Valmont Road, the former site of Sutherland's hardware store and lumber yard. The firm's target client is a company looking to raise about $2 million, Link said. The federally licensed firm charges client companies a standard fee to raise capital, Link said, without giving financial further details.

The firm is working on "deal pipeline" of financing projects related to two food companies and a fitness product company with an overall value of $10 million, Link said.

One product is ViPR, a piece of exercise equipment created by a San Francisco entrepreneur, he said. ViPR stands for vitality, performance, reconditioning, and is a cylindrical metal object used in fitness training.

Another agreement is to provide up to $5 million in growth capital to Circle Fresh Farms, a hydroponic tomato-growing company near Fort Lupton, Link said.

Blue Sage also plans to raise capital for From the Farmer, a company in the Washington, D.C., metro area that regular shares of vegetables to customers who pay in advance for the service, Link said.
The financial advisory firm is not affiliated with Markel Homes' newly announced Blue Sage housing project.