BOULDER - Boulder Brands Inc. is transitioning its flagship line of Smart Balance brand buttery spreads to non-GMO.

Boulder-based Boulder Brands (Nasdaq: BDBD) has revamped ingredients sourcing and manufacturing processes to eliminated genetically modified organisms. The new product will be showing up on some store shelves later this month, and a full retail conversion to non-GMO Smart Balance spreads is expected by early summer.

"Consumers are communicating strong desire for more transparency in their food ingredients, and that is leading to a growing demand for non-GMO products," said Stephen Hughes, chairman and CEO, of Boulder Brands, parent company to the Smart Balance Brand.

Non-GMO Smart Balance is made from expeller-pressed oils from non-GMO seeds. In addition, manufacturing facilities and production processes have been enhanced to reduce risk of contact with GMO-containing ingredients. The new product will bear a prominent "non-GMO" label and pledge, pointing consumers to additional product facts and information at www.SmartBalance.com/nonGMO

Boulder Brands' health and wellness platform consists of brands that target specific health trends: the Glutino and Udi's Gluten Free brands for gluten-free diets; the Earth Balance brand for plant-based diets; the Level Life brand for diabetes-friendly diets, EVOL foods for consumers seeking simple and pure ingredients; and the Smart Balance brand for heart healthier diets.