CU's business school adds master's programs
Last Updated: 16:21 May 21, 2014
The new programs will start in August, and applications are being accepted now.
The field of business analytics uses data, statistical and quantitative analysis, explanatory and predictive modeling and fact-based management to drive decision-making. Analytics may be used as input for human decisions or may drive automated decisions about why some data pattern is observed, what will happen next and how a company can adapt to optimize that outcome.
Customer analytics uses data from customer behavior to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection and customer-relationship management. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.
The supply-chain management program will prepare students for jobs in a variety of organizations, including large manufacturing, retail and distribution organizations, transportation companies, supply-chain software companies and supply-chain consulting firms.
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